Download The Practical Pocket Guide to Account Planning PDF Books
By:"Chris Kocek"
Published on 2013-08-15 by BookBaby
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: - The difference between most Account Planning job descriptions and day-to-day realities - Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research - Techniques for writing better briefs and ideas for how to lead more engaging briefings - How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
This Book was ranked 23 by Google Books for keyword Advertising business manual guide.
Download The Practical Pocket Guide to Account Planning PDF Books Free
Download The Practical Pocket Guide to Account Planning PDF Free
Download The Practical Pocket Guide to Account Planning Books Free
Download The Practical Pocket Guide to Account Planning Free
Download The Practical Pocket Guide to Account Planning PDF
Download The Practical Pocket Guide to Account Planning Books
